Years ago, you could rely on relationships formed through membership in community organizations, through board work or on golf courses to send you a steady stream of great client referrals. But that’s all changed today. Now nearly all prospective clients will check out your website before they call you. If your website isn’t up to snuff, you may never hear from that prospect.
Most accounting websites emphasize the same qualities of responsiveness, professionalism and quality — all essential qualities for an accounting firm. But these are just the table stakes — this is what the public expects of an accounting firm.
I dig deeper to find what sets your firm apart and what matters most to the types of clients you want to work with. Then I write content designed to attract exactly those prospects.
Contact me to find out how I can help you stand out in a crowded marketplace and demonstrate what makes your firm unique and your services valuable.