Content marketing for accountants and those who serve accountants written by a CPA
Content marketing for accountants and those who serve accountants written by a CPA
My name is Liz Farr and I am that rare CPA who can write clearly and effectively and who understands marketing.
I help you connect online with your best clients by translating what you do into language normal people understand.
Every firm is unique, and every firm has something unique to offer to their clients. Through the power of compelling content, I can share that with the world to help your best clients find you.
Find out why I’m the best choice for accountants
Website copy, blog posts, SEO, content strategy and more
Don’t just take my word for it — read what others say about me
Years ago, you could rely on relationships formed through membership in community organizations, through board work or on golf courses to send you a steady stream of great client referrals. But that’s all changed today. Now nearly all prospective clients will check out your website before they call you. If your website isn’t up to snuff, you may never hear from that prospect.
Most accounting websites emphasize the same qualities of responsiveness, professionalism and quality — all essential qualities for an accounting firm. But these are just the table stakes — this is what the public expects of an accounting firm.
I dig deeper to find what sets your firm apart and what matters most to the types of clients you want to work with. Then I write content designed to attract exactly those prospects.
Contact me to find out how I can help you stand out in a crowded marketplace and demonstrate what makes your firm unique and your services valuable.
