You won’t need to hold my hand or teach me about tax or accounting. You can give me a topic for a blog post or newsletter article and I’ll do the rest. I can explain tax provisions and accounting to your clients with a focus on the benefits they will reap.
In my 15 years of work in public accounting, I’ve done tax, audit, consulting and business valuations. I was the one who got the unusual and difficult assignments. I was the one who could pull together a client’s fact pattern, the IRS code and careful analysis of case law into a coherent argument for their situation. And I got it all done under crushing deadlines with a million other projects pulling at me.
Most of us accountants would rather hide in a corner at a networking event than mingle and make connections. And our coursework in school never mentioned marketing.
Marketing for accountants has changed. It’s mandatory to have a web presence. Your message needs to stand out among all the rest. I know how to find what makes your firm unique and how to express that as a benefit to a client.
Contact me so I can write the website copy, blog posts, newsletters, and case studies that will help you get your unique message out to the world.