liz@farrcommunications.com

Content Writing Services

Today’s clients expect lots of free information before they choose an accountant. A steady flow of useful information on your website can help bring clients to you, and keep clients loyal to you. It’s also the most reliable method for SEO.

Here are some of the services I offer:

Content Marketing Strategy

Most people jumping on the content marketing bandwagon are just throwing tons of content out there to see what sticks. But with a strategic approach that understands the needs and desires of your target market, you can guide prospects on a journey to buy from you by providing exactly what they need to know to decide to hire you.

Websites

A great website will attract new prospects, engage existing clients and build the brand of your firm. Virtually all prospects will check out your website before contacting you, so it’s essential that your website provide benefit-driven information that connects with your prospects.

Frequent updates with fresh content not only enhance your profile as a trusted advisor, but also increase your rankings in search engines. I can help you with content, architecture and search engine optimization.

Need a designer and help with marketing automation? I work with New Zealand-based Bizink to help accountants create beautiful websites.

SEO Strategy

Google is always changing its search algorithm with the goal of providing the most useful information for searchers. And if you rely on gimmicks and tricks to raise your search ranking, that will eventually backfire on you. I cut through the nonsense and apply strategies that actually work. SEO strategy is woven into everything I do.

Newsletters

Many accountants send out the canned newsletter provided by their software company out to their email list. It’s easy, quick and relatively inexpensive.

But in eleven years at a firm that used the newsletter from one of the big companies, I heard exactly ZERO comments from clients about that newsletter.

In contrast, within 20 minutes of hitting “Send” on a custom newsletter I wrote for a small CPA firm, a client called the firm owner wanting to implement one of the strategies in that issue.

Newsletters are a great way to inform your current clients about the breadth of services you provide so that when they need additional services, they’ll call you first. Above all, a newsletter gives your clients a reason to call you.

Blog Posts

These are short pieces on a variety of timely topics posted directly to your website. Search engines love these for improving your website’s ranking in search results. They also keep your clients and prospects engaged and thinking of ways to improve their bottom lines. Blog posts will also give your clients a reason to call your office for additional services, and they raise your profile as a trusted advisor.

The key to a successful blog is posting on a consistent basis, but most professionals are just too busy to keep it up. That’s where I can help you by ghostwriting blog posts for you.

Case Studies

These are like testimonials on steroids and are among the most powerful marketing tools a company can have. A case study tells the story of a real customer with a business challenge who solved that problem using a real product or service. They provide credibility, validation and education.

White Papers

White papers, also known as special reports, are ideal for describing product or service that’s new, complex or expensive. They often describe new and unique ways to solve a common problem, and can be used as an educational tool to help prospects learn about an entirely new way of doing business or new technologies that enhance productivity and profitability. For accountants, special reports on bookkeeping tips or strategies to lower taxes can make great tools for lead generation.

Book Ghost Writing

Got a book inside you that you just can’t get out? Do you have a messy draft that needs to be shaped up? I can help you put out this important piece of thought leadership to help spread your ideas to the world.

Talk to me today