Finding a writer who understands accounting is a challenge. Finding someone in your firm who can write clearly might also be a challenge. With constant, unforgiving deadlines, it’s almost impossible to carve out the time to work on your marketing. I’ve been there – I know the time pressures you have.
My name is Liz Farr and I am that rare CPA who can write clearly and effectively and who understands marketing. I help accountants and professional service providers demonstrate their value to clients and prospects by writing copy that communicates their unique strengths and offerings.
Years ago, you could rely on relationships formed through membership in community organizations, through board work or on golf courses to send you a steady stream of great client referrals. But that’s all changed today.
Now nearly all prospective clients will check out your website before they call you. And a referral may come from a stranger forwarding a link to one of your blog posts to a friend in need of your services.
My experience working in public accounting makes me uniquely qualified to showcase what makes you different and brings the right prospects to you.